It has also been my pleasure to work with Vic Cherikoff, who is widely regarded as the founder of the Australian bush foods industry. Every time I talk with Vic I learn something new, and the depth of his knowledge, let alone his passion, is unfathomable. Not to say there are not others with the passion - Andrew Fielke, one of the best chef’s in Australia, is another, and we are working to also bring some of his superb rubs and prepared foods into the US.
I can also tell you that using these ingredients in your cooking will generate a real wow factor - friends & customers are almost guaranteed to go “wow this is good”, even if they aren’t sure what it is that is making it taste so good. These unique products are certainly distinctive, but they are also certainly not weird - you will find the base flavor to be similar enough to the familiar flavors we use everyday, but they all have an added dimension that makes them really stand out.
One word of caution - a lot of products have been released in Australia that use bush food ingredients just to try to be different. Some of these are great products, but our focus, as with all of our products, is on products that are produced with passion and are seriously good. Our corporate philosophy is Serious Food, Serious Wine, Serious Fun”